Netherlands, HILVERSUM
At Hunkemöller, we are building a digital experience where every woman can discover her perfect fit, choose with confidence, and return because she feels understood. As we evolve into a more customer- and product-led organization, we are building a new Product & Experience team within E-commerce to shape the future of our digital platform.
You will join this newly formed team, led by our Head of Product & Experience, working closely with UX Designers, the Webshop organization, and Product Owners in Business Technology, who own delivery and sprint execution.
As Product Manager - App Experience, you own the vision, roadmap, and performance of the Hunkemöller app across the full customer journey. Your mission is to make the app the preferred shopping and loyalty channel for our customers by delivering seamless, engaging, and high-performing mobile experiences that drive revenue, retention, and loyalty. You are responsible for app-specific customer journeys, engagement, usability, and mobile commerce performance. A key part of your role will be shaping and launching Hunkemöller's next-generation app platform. You lead product discovery, prioritization, and optimization. Product Owners in Business Technology manage delivery execution, while you remain closely involved to ensure customer impact and product quality. -
Own the app product vision, roadmap, and priorities -
Define and deliver mobile-first experiences that drive commercial growth and customer loyalty -
Improve app onboarding, navigation, usability, performance, and conversion -
Drive app engagement and retention through loyalty, push, and personalized mobile experiences -
Help shape the future app platform, customer experience, and feature strategy -
Lead discovery through customer research, validation, journey analysis, and testing -
Drive optimization through experimentation, CRO, analytics, and A/B testing -
Partner closely with UX, CRM, E-commerce, Marketing, Engi...
Inlagd för 1 vecka/veckor sedan