Netherlands, EINDHOVEN
Customer Lifecycle & Enablement Marketer
Eindhoven HQ
We don't want to brag, but this is what you tell at parties
Sendcloud is the complete shipping platform for e-commerce - enabling retailers, marketplaces, and fulfillment companies to scale their operations while delivering great shipping experiences. Born from a genuine need for a better way to ship, we've grown into one of Europe's leading shipping platforms. Trusted by over 25,000 e-commerce businesses, Sendcloud is on a mission to solve shipping globally.
What you will do in this role
We don't want to overstate it, but this role is instrumental in driving how customers adopt, succeed with, and expand within our product.
You'll partner with Growth to execute lifecycle programs and own the creation of enablement content that helps customers get value at scale - from guides and webinars to upsell education.
In this role you'll be part of the customer marketing, but also be working closely with other departments like Customer Support, Customer Success and operations.
You'll: - Own lifecycle execution across all customer journey stages: Activation -Enablement -Expansion -Loyalty - Build and run lifecycle campaigns end-to-end - including messaging, sequencing, and content
- Develop customer-facing enablement content such as:
- Onboarding and feature adoption guides and videos - Webinars and academy modules - Expansion and upsell education - Create reusable assets that reduce workload for CSMs
- Partner with CSM, Product, Growth, and Operations to close lifecycle gaps
- Continuously measure performance and iterate on programs using customer usage and feedback
The perfect match has experience in✅ - 5+ years of lifecycle, customer, or growth marketing experience in B2B SaaS - Strong hands-on content creation skills - Comfortable owning execution, not just strategy - Data-driven and outcome-focused mindset - Excellent cross-functional collaboration skills - Ability to ...
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