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Are you a marketer who gets energy from building strong collaborations with influencers and creating unforgettable press trips that truly make an impact?
Then we are looking for you!
Who are we?
Nice to meet you! We are Nordic Collection, a renowned international tour operator. Every day, you’ll be immersed in a world filled with breathtaking travel destinations:from magical winter adventures in Lapland to the mystical peaks of the Himalayas. Our company culture is entrepreneurial, quality-driven, and people-oriented. We offer plenty of opportunities to grow and develop your talents. Passion for what we do—and for our team—is at the core of who we are: workations, team buildings, annual events, afterworks… You’ll be part of a fun group of people who genuinely enjoy spending time together. Ready to get to know our team… and some stunning travel destinations?
Your responsibilities
As an Influencer Marketeer, you are responsible for influencer marketing and press trips across all Nordic Collection brands and markets. You build strong relationships with influencers and media, translate campaigns into smart collaborations, and ensure every trip or partnership contributes to brand awareness, inspiration, and bookings.
What you will do in practice
Influencer Marketing
- Develop a clear influencer strategy per brand, market, and channel
- Select and manage suitable influencers, creators, and ambassadors
- Set up campaigns from A to Z: briefings, deliverables, timings, budget
- Ensure all content is fully on-brand and fits seamlessly into our marketing mix
Press & Press Trips
- Conceptualize and organize press trips that credibly position our brands
- Define objectives, storylines, key messages, and target media
- Coordinate logistics and stakeholders while ensuring professional execution
- Evaluate press results (coverage, reach, content quality, PR impact)
Data & Optimization
- Monitor influencer and press collaborations using relevant KPIs
- Use data (e.g., GA4, Looker Studio) to continuously improve performance
- Spot trends in influencer marketing, social formats, and platforms and translate them into new ideas
- Experience or strong affinity with influencer marketing / social media / content marketing
- Understanding of how influencer marketing can strengthen brand growth and conversion
- Strong organizational and planning skills—managing multiple campaigns doesn’t scare you
- Data-driven mindset: able to read, interpret, and convert basic data into actions
- Clear communicator with strong relationship-building skills, and a collaborative mindset
- A passionate colleague with genuine travel spirit: you love authentic travel experiences and enjoy inspiring others with strong stories
- Good command of English; additional languages (NL/FR/DE) are a plus