Oslo Taxi and TaxiFix are building the next phase of a digital mobility platform with strong brands, significant scale and clear ambitions.
We are looking for a commercially minded, data-driven leader who can turn traffic, customer behaviour, pricing, product and marketing activity into measurable growth.
This is not a traditional marketing role. You will not primarily be measured on campaigns, reach or visibility. Your mission is to increase completed trips, conversion, customer loyalty and commercial impact through TaxiFix.
About Oslo Taxi and TaxiFix
Oslo Taxi is a leading mobility and passenger transport company in Norway. The group has around 450 employees, 1,900 affiliated drivers, 1,500 vehicles and completes approximately 4 million trips every year.
TaxiFix is central to Oslo Taxi’s future development. The platform is evolving from a digital booking channel into a stronger customer platform and growth engine.
Oslo Taxi is in the middle of a commercial and digital transformation. The ambition is to compete more effectively through better customer experiences, higher availability, more relevant customer dialogue, stronger use of data and a more seamless digital journey.
The role
As Head of Growth Platform, you will lead the commercial growth agenda for Oslo Taxi and TaxiFix.
By Growth Platform, we mean the commercial growth engine and operating model around TaxiFix: KPI management, funnel optimisation, experimentation, CRM, customer dialogue, pricing and channel initiatives. This is neither a technical platform role nor a traditional marketing role.
You will identify what actually drives growth, prioritise initiatives with measurable impact and make sure that data, product, pricing, customer dialogue and marketing activities work together.
You will lead the Growth Platform Team, including internal resources within content, social media, production, digital channels and analytics. You should be comfortable working closely with analytics and data platforms, product development, digital customer platforms, CRM and marketing automation, experimentation and KPI management.
You do not need to be a technical specialist, but you should understand how data, technology, customer insight and commercial initiatives can work together to improve conversion, increase completed trips and create better customer experiences.
What you will do
Develop and drive the demand and commercial growth strategy for Oslo Taxi and TaxiFix.
Own and drive KPIs related to completed trips, conversion, active users, repeat usage, availability and profitable growth.
Increase conversion and the number of completed trips through stronger digital customer journeys.
Identify where customers drop off and prioritise initiatives that reduce friction.
Use data, customer insight and KPIs to prioritise, test, learn and improve.
Drive experiments related to segments, customer dialogue, timing, pricing and user experience.
Develop CRM, personalisation, marketing automation and digital communication flows.
Work closely with Product, Data & AI, Technology, Finance and Operations to turn insight into concrete initiatives.
Contribute to the commercial development and use of pricing mechanisms and steering models.
Lead and develop the Growth Platform Team.
Who we are looking for
We are looking for someone with experience creating measurable growth in a digital service, platform business, app, e-commerce company or another customer-oriented business with high transaction volume.
You understand that growth is not only about acquiring traffic. It is about improving the full journey from interest and activation to conversion, completed purchase and repeat usage.
You likely have experience from several of the following areas:
Digital growth, performance marketing or e-commerce.
Customer journey optimisation, conversion optimisation and funnel analysis.
A/B testing, experimentation and data-driven prioritisation.
CRM, marketing automation, segmentation and personalisation.
Collaboration across marketing, product, technology, analytics and operations.
Leadership of internal teams and collaboration with external agencies.
Experience from mobility, transport, logistics, marketplaces, retail or businesses with complex supply-and-demand dynamics is an advantage, but not a requirement.
We believe you will succeed if you
Are commercially sharp and motivated by measurable growth.
Are analytical, curious and comfortable working with data.
Enjoy testing, learning and improving quickly.
Combine strategic thinking with strong execution.
Are confident challenging established ways of working.
Can build trust and align different teams around shared goals.
Thrive in a changing organisation where solutions need to work for customers, drivers, operations and the business as a whole.
Why Oslo Taxi?
This is a rare opportunity to shape the growth engine of one of Norway’s most recognisable mobility brands. You will play a central role in developing TaxiFix, with real influence on customer experience, product, commercial direction and how Oslo Taxi competes in a rapidly changing market.
You will work closely with data, technology, marketing, operations and business development, with a short distance from insight to action.
Practical information
The position is based at Carl Berner in Oslo. The role requires a high degree of presence in the office and close collaboration with internal stakeholders.
Norwegian is not a requirement, but you must be able to communicate clearly in English.
Please do not hesitate to contact us, should you have any questions regarding the positions? Please contact Hammer & Hanborg. You can reach Senior Recruitment Advisor Trine Larsen at 47 26 99 99, or trine.larsen@hammerhanborg.com or Talent Acquistion Specialist Karen Vassøy Nilsen at 94 46 51 57 or karen.nilsen@hammerhanborg.com. Please apply through the portal.
Does this sound like something for you?
Please apply through the portal as soon as possible, and no later than 31 July 2026
About Hammer & Hanborg by Jurek
Hammer & Hanborg by Jurek is a Nordic full-service consulting company within recruitment and consultancy. We help companies develop and strengthen human capital through executive recruitment, specialist recruitment and consultancy.
We work across industries and deliver expertise within communications, marketing, HR, Growth, MarTech, ComTech and e-commerce, both for permanent roles and temporary needs such as projects, interim and temporary positions.
Om arbeidsgiveren:
Vi mener at spesialister bør rekruttere spesialister.
Hos Hammer & Hanborg er dette en grunnleggende overbevisning som gjennomsyrer alt vi gjør.
Vi er anerkjente eksperter innen kommunikasjon, markedsføring, økonomi og juss. Med dyp bransjeforståelse matcher vi virksomheter med den kompetansen de trenger for å vokse og tilpasse seg i en verden i rask endring.
I over 30 år har Hammer & Hanborg vært en pålitelig samarbeidspartner for selskaper og organisasjoner som ønsker å styrke sin menneskelige kapital.
Vi er spesialister på rekruttering av ledere, mellomledere og fagspesialister – og vi tilbyr høyt kvalifiserte konsulenter til prosjekter, interimstillinger og midlertidige oppdrag.
Siden vi ble en del av Jurek Group i 2022, har vi utvidet vår rekkevidde og styrket vår leveranseevne ytterligere. Partnerskapet har gitt oss dypere kompetanse og økt kapasitet til å tilby skreddersydde og kvalitetssterke løsninger.
Med kontorer i Oslo, Stockholm, Gøteborg og Øresundsregionen bistår vi hvert år hundrevis av kunder med å finne riktig kompetanse – enten det gjelder faste ansettelser eller prosjektbaserte roller. Kundene våre spenner fra innovative oppstartsbedrifter til veletablerte selskaper og internasjonale konsern. Noen utfordrer markedet, andre leder det. Felles for dem alle er behovet for riktig kompetanse – til rett tid.
Hammer & Hanborg er godkjent av Arbeidstilsynets godkjenningsordning for bemanningsforetak, noe som bekrefter vår forpliktelse til kvalitet, etikk og profesjonalitet. Vi er stolte av å være en betrodd rådgiver for både offentlig og privat sektor – blant annet for den norske regjeringen og Digitaliseringsdirektoratet (Digdir) – spesielt i spørsmål som gjelder fremtidens arbeidsliv.
Som anerkjente tankeledere innen fremtidens arbeidsliv har vi ikke bare skrevet en bok om temaet – vi gjennomfører også jevnlige studier og undersøkelser basert på fersk forskning og nye markedstrender.
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