Netherlands, ROTTERDAM
Product Marketing Manager HousingAnywhere
Marketing & Communications, Product
Rotterdam, Netherlands
Posted on Nov 12, 2025
The team
You'll join the Content team, part of the Marketing department. Our department drives platform growth through omnichannel marketing and rapid experimentation, with teams focusing on Content Marketing, SEO, Paid Advertising, PR, Partnerships, Email Marketing & CRM, and Product Marketing. You'll report directly to the Head of Content.
Your role and impact
As a Product Marketing Manager, you'll be at the heart of how we talk about our products and features to our customers. Your mission is to make sure people understand and use what we offer. By creating smart product marketing plans for HousingAnywhere, you'll help more people discover our platform and its features, playing a big part in our company's success. - Positioning and messaging: Leverage our product positioning and develop messaging frameworks to promote new releases and initiatives in ways that resonate with our audiences. You do this by defining unique value propositions, targeted messaging, and using an optimised channel mix. - Product marketing asset ownership: Direct the development and optimisation of product-centred marketing assets and communications, collaborating closely with content and design teams to ensure compelling and consistent messaging across diverse channels. - Performance tracking and optimisation: Track and report on KPIs for product awareness, adoption, and opportunities generated by product marketing. Analyse data to find optimisation opportunities and use the results to validate the success of your product marketing strategies. - Go-to-market (GTM): You translate the 'why' and 'what' we are building into 'how' we will ensure market-fit and adoption by using your expertise to inform our marketing strategies. You'll collaborate cross-functionally with Product, Sales, UX, and Marketing to determine how to promote...
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