Easypark AB
Sweden
At least 3 years of proven track record in B2B marketing in terms of strategic development
and inbound marketing achievements
Master/Bachelor degree and passion with marketing, business administration, business
development
Experience with content marketing or marketing automation is highly preferred
Knowledge around B2B marketing tech (Customer Life and Tech (as eg Google Analytics,
Mixpanel, Marketing Automation SW etc)
Fluent in English verbal and written
Fluent in one or more of EasyPark market language is a big plus: Scandinavian languages,
Italian, German, French, dutch or Spanish
Experience from working in international matrix organisation, the broader geographical
footprint the better who demonstrate strong navigation and organization competence in a
multi-cultural and matrix organization
You are ambitious, proactive and obsessed with a start-up culture (even though EasyPark is
no longer a start up) and thrive in a fast-paced environment
Caring and helpful – you can always put a smile on people around you
Reliable – Keep your word and deliver your promise. Develop and maintain In-bound/account based marketing strategy for the group
Develop and constantly refine on-boarding and retention initiatives
Execute B2B content strategy, editorial, and optimization PoV with defined content
production agency for B2B audience
Develop a deep understanding of our market, customers and competitors though sales
insight, market research and competitive analysis in order to support product
roadmap/strategy formulation
Develop overall B2B marketing opportunity and leading the execution in collaberation with
product and sales organization
Develop product positioning and messaging that differentiates our products in the market
and ultimately drives demand in line with the brand guidlines, acting on the arenas defines as
relevant for the sweetspot from time to time
Communicate a market position that is differentiated, clear, defensible and monetizable in
the arenas defined in the market communication strategy
Arm sales (direct and channel) with the knowledge and tools they need to be successful
through the creation of dynamic presentations, sales sheets, white papers, solution
overviews , case studies and other relevant content
Synchronizing with other teams to a successful execution of the product launch plan
(campaign assets, including: launch calendars, presentations, timelines and documentations
are owned by the PMM) At EasyPark we expect a lot. However, not in the old-fashioned way of us telling you what to do, but in expecting your ideas, initiatives, hard work and commitment to contribute towards our common goals together with us. We are a driven team with big goals, so we seek individuals who are truly passionate about their work and possess entrepreneurial spirit to overcome challenges and deliver even in the face of difficulty. In teams as we build them, for the right person, working will become a fruitful and personally enhancing journey.
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