YOSHI
Germany, Berlin
About the role:As the Lead Influencer Marketing & Partnerships , you’ll have the rare opportunity to significantly scale our already successful flagship influencer channel for Yoshi en Tea, while strategically laying the groundwork for our expansion into a new vertical. Your role will be pivotal in defining how Yoshi en connects with its audience, leveraging influencers and partners to amplify our presence and establish a strong brand reputation in the tea industry and beyond.
You will strategically lead our influencer & partnerships initiatives, reporting directly to the C-Suite, while also managing and mentoring a dedicated Junior Influencer Marketing Specialist. This is a hands-on leadership role that demands strategic vision, creativity, and the ability to manage complexity. If you’re a tea enthusiast with a passion for authentic branding, love networking with influencers, and have the drive to bring fresh ideas to life in a multi-brand context, we want to hear from you.
So, what can you expect to work on?Core Focus: Scaling Yoshi en - Leading Teas of the World
• Scale and Strategize: Take full ownership of the influencer marketing strategy for Yoshi en, setting the foundation for long-term substantial and profitable growth and impact across the DACH region.
• Leverage Relationships & Strategic Synergy: Identify and collaborate with top-tier influencers and thought leaders in the health, food, and lifestyle sectors. This includes close coordination with the Sunday Natural Influencer Marketing and Sales Teams to leverage their network of therapists and doctors for strategic outreach regarding our functional teas.
• Master the Details: Oversee every aspect of influencer partnerships, from outreach and onboarding to campaign execution and performance analysis, ensuring seamless processes and scalable tools.
• Lead and Mentor: Act as the leader and direct mentor for the Junior Influencer Marketing Specialist, guiding them in daily operations and campaign execution for the tea brand.
• Event Management: Plan, organize, and execute physical and digital influencer events to deepen relationships and generate high-quality brand visibility.
Strategic Expansion: New Skincare Venture
• Build the Foundation (H1 2026): Initiate and define the strategic plan for the Influencer Marketing channel of our new premium skincare brand, preparing the channel for its launch phase in 2026.
• Vision & Alignment: Develop creative strategies for this new vertical that resonate with the target audience and align with the brand’s values of quality and authenticity.
• Stay Ahead of Trends: Keep a pulse on the latest industry trends, technologies, and influencer developments, applying insights to both the scaling tea channel and the planning of the new skincare channel.
Performance and Negotiation
• Be a numbers-driven negotiator: Track campaign performance, analyze data, and ensure we’re maximizing ROI while staying within budget across all influencer activities.
• Bring creative ideas to life: Brainstorm innovative approaches to influencer marketing that captivate audiences and elevate our brand identity across our portfolio.
What you offer us
• Seasoned influencer marketer & Leader: You bring deep knowledge of the DACH influencer ecosystem, with proven success building relationships, executing impactful campaigns, and managing a direct report.
• Results-driven and hands-on: You thrive in startup environments where you’re both the strategist and the executor, ready to roll up your sleeves to make things happen.
• Master negotiator: You’re skilled at forging strong partnerships with influencers and ensuring mutually beneficial outcomes, all while keeping an eye on the budget.
• Analytical and data-savvy: You use metrics to measure success, optimize campaigns, and make data-backed decisions that enhance brand impact.
• Creative and organized: You’re a big-picture thinker with an eye for detail, capable of juggling multiple projects (core brand scale + strategic launch) while keeping everything running smoothly.
• Passionate networker: You’re naturally outgoing, love building connections, and enjoy attending events to expand your reach and influence.
• Tea lover: Your passion for tea and tea culture aligns perfectly with our mission to create a world-class tea experience.
• Languages & location: Native or C1-Level in German and fluent in English, you’re ready to work a minimum of four days a week from our Berlin office.
What does Yoshi en offer
• An appealing discount on all of our products.
• We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year.
• The Urban Sports Club membership, Swapfiets bike rental and a subsidy for the BVG ticket.
• Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia.
• You will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideas.
• Inviting office spaces with access to plenty of organic teas.
• We, the Yoshi Group, like to celebrate each other! Regular tea & office parties, Christmas and summer feasts and various influencer events such
About usAs a multi-brand eCommerce group we are uniting brands such as Yoshi en , EdenEve and Dr. Schweikart , all driven by the principles of quality, fairness, innovation, and naturalness. Originating as sister companies of Sunday Natural and founded by Jörg Schweikart, these labels operate financially independent, each with its own distinct products and brand identities. Each brand is in diverse phases of business growth, possessing unique products and brand identities.
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