Netherlands, ZWAAGDIJK-OOST
Land van verblijf
Nederland
(Senior) Product Manager - Commercial Communications - Reference code: 218214 - Zwaagdijk-Oost , Perenmarkt 15 - Bereken afstand
(Senior) Product Manager - Commercial
Afstand calculator
(Senior) Product Manager - Commercial
(Fulltime / 38 hours per week)
Are you excited about creating and delivering successful marketing campaigns? As (Senior) Product Manager - Commercial Communications, you will own the vision, strategy, and execution of marketing communication and campaigns specifically targeting the "Awareness" and "Consideration" phases of the customer journey. You are a representative for the Action brand in its marketing communications, leading a multidisciplinary value stream to deliver high-impact campaigns and brand propositions from the commercial calendar across both paid, owned and earned channels, including organic social and influencer campaigns. Besides launching campaigns and content across the funnel, the team adapts current trends and opportunities in customer messaging. Your primary objective is to ensure that millions of (future) fans across Europe remain surprised and engaged with our brand week after week.
This is your daily action
In this role, you add value by bridging the gap between business& marketing objectives, engaging customer communication and technical execution when relevant.
Your scope and accountabilities include: - Campaign & Content Delivery: You are responsible for realizing and delivering the full commercial calendar across paid and owned channels, ranging from high-impact seasonal and "push" campaigns to targeted communications for niche categories, everyday essentials, our low-price proposition, loyalty and ecommerce. - Adaptability is key: Responding to performance and actuality (based on various triggers) - Prioritization & Backlog: You are accountable for ordering the value stream backlog. You set priorities by synthesizing strategy, OKRs, QBRs, t...
Objavljeno prije 2 nedelju(a)