Netherlands, AMSTERDAM
Local Demand Generation & Field Marketing Manager at an International Real Estate Investment Firm
Local Demand Generation & Field Marketing Manager at a Real Estate Investment Firm | Amsterdam | International | Commercial real estate
Job description
The role
As our Local Demand Gen/Field Marketing Manager for the Netherlands, you will be the driving force behind our market presence and pipeline growth in the Dutch market.
Reporting to the Head of International Marketing, you will own the full demand generation engine: from email nurturing and event execution to localised strategy and budget management.
This is a very hands-on role, and you will work very closely with the sales team to ensure tight marketing-sales alignment and deliver measurable business impact.
Key Responsibilities
Email Campaigns: - Design, execute and optimize email campaigns targeting prospects and leads across the funnel (awareness, nurturing, conversion) - Segment audiences and personalize messaging to maximize open rates, CTR, and conversion - Monitor campaign performance and continuously A/B test to improve results
Events and Field Marketing: - Plan, organize and attend local events (trade shows, roundtables, webinars, partner events) to generate qualified pipeline - Coordinate logistics, speakers, messaging and follow-up workflows for each event - Identify and evaluate new event opportunities relevant to the Dutch market
Budget Management: - Own and manage the Netherlands marketing budget - Track spending, optimize allocations, and report on ROI across all marketing initiatives - Work with Finance and Marketing leadership to forecast and plan quarterly investments
Demand Generation: - Develop and execute integrated multi-channel campaigns to generate net-new demand - Create content and collaborate with other regional teams to localize assets for the Dutch market - Experience in managing paid campaigns across LinkedIn Ads, Google Ads, and other re...
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