Netherlands, ROTTERDAM
Hi, Senior Marketer
At Clever, strategy isn't just about theory. It's about driving growth by optimizing customer journeys. That's why we're looking for a Senior Marketer who can develop marketing strategies-from defining target audiences to crafting the overarching marketing plan (brand and positioning)-and take our CRM initiatives to the next level.
You work with organizations that want to grow-from ambitious small and medium-sized businesses to international brands. You bring structure to complex customer journeys, connect brand, data, and technology, and ensure that strategy becomes actionable.
You will continue to help build the Strategy department. You will also develop strategies that strengthen customer relationships and drive commercial results.
What you can expect - Strategic marketing initiatives focused on consumer experience, CRM, and customer journeys for large mid-market companies and international corporate organizations. - Complex challenges for ambitious organizations, such as developing a multichannel CRM strategy. - Providing substantive leadership to the team that addresses these issues for the client. - Plenty of room for initiative and entrepreneurship. - Leading design thinking workshops for a group of marketing managers from large corporations.
What are you going to do? - You will develop strategic visions and marketing strategies with a strong focus on consumer experience and CRM, such as a new brand positioning, a new customer journey, or an email strategy. - You will manage complex projects from initial consultation through to final recommendations, translate client data into concrete growth strategies, and bear ultimate responsibility for the quality of the advice provided. - You design and optimize customer journeys: from the first point of contact to long-term customer relationships. - You will facilitate working sessions with stakeholders and present strategic recommendations to senior managemen...
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