Pas Normal Studios is looking for a Social Media Manager to elevate how we show up across our social channels. We strive to strengthen the connection between our brand and cycling communities across the globe, so we are looking for someone who understands culture, has a sharp creative instinct, and knows how to translate brand storytelling into high-performing, platform-native content.
As part of our Brand Communications team, you will oversee the planning, execution, and continuous development of our social media presence across all major platforms. You will bring campaigns, collections, products, athletes, events, and community moments to life, ensuring everything reflects the Pas Normal Studios brand.
This is a highly collaborative and operational role suited for someone who thrives in a creative environment and understands cycling culture. Occasional travel will be required for key brand moments, events, and community activations.
What you will do
Own and manage the social media and community calendar across all Pas Normal Studios channels
Plan, brief, create, and publish platform-specific content with support from the Creative Team and contributors
Write social-first copy and maintain a consistent, elevated brand tone
Collaborate closely with the Creative Team to ensure visual quality and storytelling standards
Work with E-commerce, Merchandising, and Paid Marketing to align short- and long-term priorities
Oversee community management, ensuring fast, relevant, thoughtful engagement with riders, customers, and partners
Travel to key events, shoots, rides, store openings, and brand moments to capture and publish content in real time
Support ambassadors, athletes, and contributors to maximise social output and storytelling
Monitor and guard brand reputation, tone of voice, and market sensitivities on social channels
To succeed, you will
Develop and continuously refine our social strategy, formats, and content playbook
Actively source content opportunities from internal teams, stores, athletes, and our global community
Create social-first assets when needed (basic editing of photo & video, reels, templates, stories, etc.)
Analyze performance, extract insights, and adjust creative execution and cadence
Balance brand-building and commercial objectives across the social ecosystem
Bring new ideas, formats, and approaches to ensure we stay culturally relevant
Help shape how Pas Normal Studios shows up in emerging platforms and cultural conversations
Ensure every post, story, and interaction reflects our brand values and aesthetic standards
What you bring
5+ years of proven experience managing social media and community engagement for global brands in the cycling industry
Native English speaker with excellent writing and editing skills, with sensitivity to tone and cultural nuance
Familiarity with basic social-first content tools (Adobe Suite, CapCut/VN, Figma/Canva)
Ability to deliver high volume at high quality — structured, proactive, and comfortable with fast turnarounds
Strong collaboration skills and confidence working across many teams and stakeholders
A strong creative eye. You understand what good, impactful and culturally relevant content looks like on social
Understanding of analytics, performance metrics, and insights-based optimisation
Comfort working in visible, high-stakes channels with global audiences
A passion for cycling
Willingness to travel regularly for content, events, and community activations
What We Offer
We are driven by our core values of passion, performance, and accountability. Our mission is to challenge ourselves to bring the best possible products to cycling communities globally.
At Pas Normal Studios, we want work to be fun and inspirational - sparking curiosity and encouraging growth, both individually and as a team. You will join a progressive and result-oriented international organisation on an ambitious growth journey.
Salary depending on experience. Working from our office in Copenhagen, Denmark, we offer competitive benefits, health and dental insurance, access to great industry deals, an indoor bike studio, a well-equipped gym and our famous Wednesday Gravel Rides in the winter months.
How and when to apply
Please send your CV and a short cover letter to jobs@pasnormalstudios.com. We review applications on an ongoing basis and reserve the right to close the position once the right candidate has been found.
Equal opportunity employer
Pas Normal Studios is an equal opportunity employer and all aspects of employment reflect that. We don’t discriminate based on race, colour, religion, disability, gender identity, sexual orientation, marital status, age or political orientation no matter where we operate.
About Pas Normal Studios
Pas Normal Studios wants to inspire you to explore your own road with our contemporary take on cycling.
Through innovative designs, brand collaborations and the development and sourcing of products and production methods, we challenge ourselves to offer the best possible products to cycling communities all around the world.
Based in Copenhagen, Denmark - but with a global presence and outlook - we are committed to the continuing development of cycling. With inspiration from international art, culture and fashion, we are a brand defined by contemporary patterns and colours and our roots in Scandinavia. Always in pursuit of quality, craftsmanship and sustainable solutions, our products are created for long-term usage, working as a system across seasons.
