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Lakrids by Bülow | Copenhagen, Denmark (hybrid) - international candidates welcome | Full-time
Reports to: Head of CRM, Johanna Ternander
The Opportunity
Lakrids by Bülow has built one of the most engaged confectionery communities in the Nordics — Lakrids Lovers. The platform is growing, the data is there, and the opportunity to turn it into a genuine retention and revenue engine is significant. We are hiring a commercially minded CRM Manager to bring the strategic and analytical brain that takes Lakrids Lovers to the next level. You will own lifecycle strategy, segmentation, campaign execution and platform development, and play a key role in scaling the programme globally.
What You Will Own
CRM Strategy & Lifecycle Marketing
Develop and own lifecycle marketing strategies across welcome, onboarding, retention, reactivation, post-purchase and seasonal journeys
Own the CRM calendar and ensure alignment with GTM, commercial and seasonal priorities
Define the commercial CRM roadmap in partnership with Head of CRM and CGMO
Lakrids Lovers Development
Strengthen loyalty engagement, member value creation and community growth
Improve member recruitment, activation, retention and repeat purchase frequency
Develop referral and community-driven growth initiatives
Support the evolution of Lakrids Lovers as a scalable global loyalty programme
Personalisation & Segmentation
Build audience segmentation frameworks to improve targeting, relevance and personalisation
Develop strategies for high-value customer segments including gifting buyers, Champions and high LTV customers.
Support personalised customer experiences across email marketing, SMS marketing and future channels
Campaign Execution & Platform Ownership
Analyse retention, repurchase behaviour, customer lifetime value and campaign effectiveness
Build actionable commercial reporting and revenue attribution frameworks
Leverage AI-powered tools within your CRM platform (predictive send-time, AI content generation, churn prediction)
What We Are Looking For
(Please note that the listed skills are required for this role)
Min. 5 years of experience in CRM, lifecycle marketing, loyalty or retention marketing. We welcome candidates from consumer goods, retail, hospitality, travel or subscription businesses who bring commercial maturity and a fresh perspective
Proven ownership of a CRM programme or loyalty programme. Not just campaign execution within one
Strong commercial mindset: You think in CLV, repeat purchase rate and revenue contribution, not open rates
Hands-on experience with CRM platforms: Voyado, Klaviyo, Salesforce Marketing Cloud, Braze or similar
Data-literate: you segment, analyse and turn customer behaviour into actionable strategies
Comfortable working with AI tools for personalisation, segmentation and content generation
Experience in a brand or business where CRM is a primary revenue channel, not a support function
Fluent English. Danish, German or French a plus
What Makes You Stand Out
We are looking for candidates who bring diversity of thought and a breadth of experience. We value people who have worked across different industries, geographies or business models — and who bring a perspective that challenges how we think.
You have worked in hospitality, travel or subscription — industries where retention is existential and lifecycle marketing is highly sophisticated
You have experience scaling a loyalty programme across multiple markets with different consumer behaviours
You bring a perspective on community and membership that goes beyond transactional loyalty
You know what good looks like and how to get there
How Success Is Measured
Repeat purchase rate and purchase frequency
Customer lifetime value (CLV) growth across segments
Lakrids Lovers member growth, activation and retention rate
CRM revenue contribution and attribution
Retention and engagement metrics by lifecycle stage
Automation quality, deliverability and campaign effectiveness
How to Apply
Please attach your application & CV as pdf
Do you want to help us on our mission to make the world love liquorice?
LAKRIDS BY BÜLOW is a premium confectionery brand built on craftsmanship, quality and passion. Since 2007, we have grown from one store in Denmark to an international brand with strong retail and B2B presence across Europe.
At LAKRIDS BY BÜLOW, we are committed to fostering a diverse, equal and inclusive workplace across all markets and functions. We believe diverse perspectives strengthen our teams and our results.
Lakrids by Bülow | Copenhagen, Denmark (hybrid) — international candidates welcome | Full-time | Individual contributor
Reports to: Chief Growth & Marketing Officer (CGMO)
The Opportunity
Lakrids by Bülow is building its commercial product engine, and this role owns it. From innovation pipeline to launch governance, assortment architecture to gifting strategy, you will create the structures that turn great products into consistent commercial wins. If you have built product lifecycle processes at a premium consumer brand and want genuine ownership from day one, we want to hear from you.
What You Will Own
Product Lifecycle Management
Own the end-to-end product lifecycle from concept brief to discontinuation across all categories
Build and maintain stage-gate governance, launch readiness frameworks and critical path planning
Coordinate timelines across innovation, supply chain, packaging, sales and marketing
Ensure on-time, on-brief launches across all markets and channels
Portfolio & Assortment Management
Develop a scalable global assortment architecture: core, seasonal, gifting and market-specific
Drive SKU productivity analysis, portfolio rationalisation and complexity reduction
Define and own the gifting architecture as a strategic and growing revenue pillar
Support range planning for new product development and innovation pipeline governance
Pricing & Commercial Strategy
Support global pricing architecture and cross-market pricing consistency
Build commercial business cases and launch P&Ls in partnership with Finance
Analyse assortment profitability, hero SKU contribution and margin mix
Partner with Sales on sell-in readiness and commercial launch forecasting
Cross-Functional Collaboration
Act as the connective tissue between Innovation, Supply Chain, Sales, Marketing, Ecommerce and CRM
Establish scalable ways of working and shared launch processes across the business
Capture and systematically implement learnings from each launch cycle
Use AI tools to accelerate data analysis, scenario modelling, launch reporting and portfolio planning
What We Are Looking For
(Please note that the listed skills are required for this role)
Min. 5 years of experience in product management, brand management or product marketing — we welcome candidates from both consumer goods and adjacent industries who bring a fresh perspective
Proven ownership of product launch processes end-to-end — from brief to shelf to post-launch review
Strong commercial acumen: P&L literacy, pricing logic, assortment and range planning thinking
Experience building or significantly improving launch governance or stage-gate processes
Highly structured and process-driven without being bureaucratic; you simplify, not complicate
International experience or exposure across European or global markets
Fluent English; additional languages a plus
What Makes You Stand Out
We are looking for candidates who bring diversity of thought and a breadth of experience. We value people who have worked across different industries, geographies or business models — and who bring a perspective that challenges how we think.
You have worked across more than one industry or business model — retail, DTC, wholesale, B2B — and you bring that breadth to how you think about product
You have experience in categories beyond food — lifestyle, beauty, home, fashion — where product storytelling and commercial discipline coexist
You have worked in both large structured organisations and leaner scale-ups, and you know how to operate in both
You have a track record of challenging the status quo on assortment complexity — and winning the argument commercially
How Success Is Measured
On-time and on-brief launch rate across all categories
SKU productivity and portfolio gross margin improvement
Launch sell-through performance vs. forecast
Reduction in late-stage launch changes and operational complexity
Pricing consistency across markets and channels
Gifting architecture revenue contribution
How to Apply
Please attach your application & CV as pdf
Do you want to help us on our mission to make the world love liquorice?
LAKRIDS BY BÜLOW is a premium confectionery brand built on craftsmanship, quality and passion. Since 2007, we have grown from one store in Denmark to an international brand with strong retail and B2B presence across Europe.
At LAKRIDS BY BÜLOW, we are committed to fostering a diverse, equal and inclusive workplace across all markets and functions. We believe diverse perspectives strengthen our teams and our results
In this role, you will develop advanced nanomechanical and nanophotonic devices with state-of-the-art performance, while taking an active part in the research activities within the Quantum Physics and Information Technology section and the National Center of Excellence for Macroscopic Quantum States, bigQ.
As part of QPIT (Quantum Physics and Information Technology), you will contribute to cutting-edge research in continuous-variable quantum optics, quantum optomechanics, and diamond-based quantum sensing. The position is also on developing new fabrication concepts, advancing device performance, contributing to experimental research, and helping shape future research directions. You will join a vibrant, international team in a collaborative and informal work environment that encourages knowledge sharing and cross-team interaction. You will also have access to state-of-the-art experimental and cleanroom facilities on site.
The job
As a Research Process Scientist, you will work on the design, process development, fabrication, and characterization of various structures and devices, in close collaboration with our PhD students, postdocs, and researchers, with the aim of delivering operational structures of the highest quality. You will also drive your own research and development activities related to nanofabrication processes and device performance. Moreover, you have either a proven track record in nanofabrication, in experimental optomechanics or in experimental diamond physics using novel, high-quality nano- and microstructured devices based on silicon, silica, silicon nitride, and diamond.
You will be expected to contribute scientifically to ongoing and future research projects, including through experimental design, process innovation, data analysis, publications, and research proposals where relevant.
Our expectations of you
We expect the successful candidate to have:
- a doctoral degree (PhD) in optics/photonics, physics, engineering, or a related field with an equivalent academic level,
- experience with a range of lithography, etching, and deposition techniques, in particular ICP-RIE, PECVD, LPCVD, and sputtering,
- experience with electron-beam lithography using standard and non-standard sample sizes,
- experience in the characterization of micro- and nanostructures, including optical microscopy, atomic force microscopy, and scanning electron microscopy,
- a strong interest in applying nanofabrication to frontier research in quantum science and technology,
- the ability to work independently, develop new process strategies, and contribute creatively to research projects, and
- the ability to maintain an organized and safe work environment.
The candidate should be fluent in English, both written and spoken. Experience with diamond processing and/or developing state-of-the-art mechanical oscillators is an advantage.
What we offer in return
We offer an exciting and impactful position in a dynamic international environment, with a strong emphasis on research, teaching, innovation, and scientific advisory work that benefits society. You will be part of a professional and collaborative culture that values continuous learning, making skills development a core element of our organization. The position provides a high degree of flexibility, supporting a healthy work–life balance.
As one of Europe’s leading research and educational institutions in technical and natural sciences, DTU offers a stimulating setting where you can contribute to cutting-edge advancements and make a meaningful difference.
Salary and appointment terms
The appointment will be based on the collective agreement with the Danish Confederation of Professional Associations.
In addition, supplements can be negotiated in accordance with DTU’s salary structure for academic staff employed in technical-administrative positions at DTU (AC TAP): www.inside.dtu.dk/en/human-resources/during-employment/salary/salary-structures.
Application and contact
Please submit your online application no later than Monday, 10 August 2026 (23:59 Danish time). Open the “Apply now” link, fill out the form and attach your motivated application, CV and exam certificates.
If you would like additional information about the position, please contact Professor Ulrik Lund Andersen ulrik.andersen@fysik.dtu.dk.
Applications received after the deadline will not be considered.
All interested candidates irrespective of age, gender, disability, race, religion or ethnic background are encouraged to apply. As DTU works with research in critical technology, which is subject to special rules for security and export control, open-source background checks may be conducted on qualified candidates for the position.
DTU – For the benefit of society since 1829
DTU is one of Europe's leading elite technical universities. Through research and education at an international top level, we create solutions to the major societal challenges of our time and help secure Europe's global leadership in sustainable technological development. Since Hans Christian Ørsted founded DTU almost 200 years ago, our mission has remained the same: We develop and create value through the natural and technical sciences for the benefit of society. DTU has 13,800 students, 1,600 PhD students, and 6,500 employees. We work in an international environment and have an inclusive, stimulating, and informal work culture. DTU has campuses in all parts of Denmark and in Greenland and collaborates with the best universities around the world.