Netherlands, ZWOLLE
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Graduation Research: Customer Behavior & Growth Models
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Vollzeit, Netherlands Headoffice Zwolle, Netherlands Headoffice Zwolle Your role and impact:
As a graduate intern in our data-driven marketing team, you will help TransConnect better understand customer behavior and identify growth opportunities. Your analyses and models wiull lay the foundation for more targeted marketing and sales decisions. The exact research question will be defined together with you and, if desired, with your university supervisor so that it aligns with your academic requirements. For Example:
"How can predictive and/or segmentation models be used to quantify and prioritize the growth potential of customer groups and markets?"
Within this scope, you will: Explore and structure data - Analyze customer and order data to uncover behavioral patterns, segmentations, customer types and cohorts; - Examine relevant competitor and market data. Select and evaluate models - Identify which models are suitable for TransConnect (for example purchase-behavior models, segmentation models, predictive models or combinations of these). - Describe and compare the assumptions, prerequisites and limitations of different modeling approaches. Build and validate models - Develop and test a model that measures growth potential or predicts which customer groups are most likely to succeed in the future. - Validate and evaluate model performance using appropriate statistical or machine learning metrics. Translate insights into practice - Formulate actionable recommendations for marketing and sales. - Contribute ideas on how the models can be implemented in day-to-day operations. - Create insights into which customer groups should be prioritized and why. - Identify which customer groups are the most loyal. - Provide insight into our brand penetration and propose suitable commercial initiatives. - Map out potential inves...
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