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Lakrids by Bülow | Copenhagen, Denmark (hybrid) — international candidates welcome | Full-time | Individual contributor
Reports to: Chief Growth & Marketing Officer (CGMO)
The Opportunity
Lakrids by Bülow is building its commercial product engine, and this role owns it. From innovation pipeline to launch governance, assortment architecture to gifting strategy, you will create the structures that turn great products into consistent commercial wins. If you have built product lifecycle processes at a premium consumer brand and want genuine ownership from day one, we want to hear from you.
What You Will Own
Product Lifecycle Management
Own the end-to-end product lifecycle from concept brief to discontinuation across all categories
Build and maintain stage-gate governance, launch readiness frameworks and critical path planning
Coordinate timelines across innovation, supply chain, packaging, sales and marketing
Ensure on-time, on-brief launches across all markets and channels
Portfolio & Assortment Management
Develop a scalable global assortment architecture: core, seasonal, gifting and market-specific
Drive SKU productivity analysis, portfolio rationalisation and complexity reduction
Define and own the gifting architecture as a strategic and growing revenue pillar
Support range planning for new product development and innovation pipeline governance
Pricing & Commercial Strategy
Support global pricing architecture and cross-market pricing consistency
Build commercial business cases and launch P&Ls in partnership with Finance
Analyse assortment profitability, hero SKU contribution and margin mix
Partner with Sales on sell-in readiness and commercial launch forecasting
Cross-Functional Collaboration
Act as the connective tissue between Innovation, Supply Chain, Sales, Marketing, Ecommerce and CRM
Establish scalable ways of working and shared launch processes across the business
Capture and systematically implement learnings from each launch cycle
Use AI tools to accelerate data analysis, scenario modelling, launch reporting and portfolio planning
What We Are Looking For
(Please note that the listed skills are required for this role)
Min. 5 years of experience in product management, brand management or product marketing — we welcome candidates from both consumer goods and adjacent industries who bring a fresh perspective
Proven ownership of product launch processes end-to-end — from brief to shelf to post-launch review
Strong commercial acumen: P&L literacy, pricing logic, assortment and range planning thinking
Experience building or significantly improving launch governance or stage-gate processes
Highly structured and process-driven without being bureaucratic; you simplify, not complicate
International experience or exposure across European or global markets
Fluent English; additional languages a plus
What Makes You Stand Out
We are looking for candidates who bring diversity of thought and a breadth of experience. We value people who have worked across different industries, geographies or business models — and who bring a perspective that challenges how we think.
You have worked across more than one industry or business model — retail, DTC, wholesale, B2B — and you bring that breadth to how you think about product
You have experience in categories beyond food — lifestyle, beauty, home, fashion — where product storytelling and commercial discipline coexist
You have worked in both large structured organisations and leaner scale-ups, and you know how to operate in both
You have a track record of challenging the status quo on assortment complexity — and winning the argument commercially
How Success Is Measured
On-time and on-brief launch rate across all categories
SKU productivity and portfolio gross margin improvement
Launch sell-through performance vs. forecast
Reduction in late-stage launch changes and operational complexity
Pricing consistency across markets and channels
Gifting architecture revenue contribution
How to Apply
Please attach your application & CV as pdf
Do you want to help us on our mission to make the world love liquorice?
LAKRIDS BY BÜLOW is a premium confectionery brand built on craftsmanship, quality and passion. Since 2007, we have grown from one store in Denmark to an international brand with strong retail and B2B presence across Europe.
At LAKRIDS BY BÜLOW, we are committed to fostering a diverse, equal and inclusive workplace across all markets and functions. We believe diverse perspectives strengthen our teams and our results
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Jouw functie
Als Content Creator ben je verantwoordelijk voor het creëren, beheren en optimaliseren van visuele content voor verschillende kanalen. Je vertaalt marketingdoelstellingen naar creatieve en kwalitatieve content die aansluit bij onze merkidentiteit.
Je werkt nauw samen met sales en andere interne afdelingen en denkt actief mee over campagnes, formats en storytelling.
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- Bachelor in marketing, communicatie, grafische vormgeving of gelijkwaardig door ervaring
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- Oog voor detail en gevoel voor branding
- Goede kennis Nederlands en Engels, Frans is een plus