Novo Nordisk Health Care AG
Switzerland, Zürich
Consumer Insights Senior Manager
Zurich, Emerging Markets
Shape the future of consumer understanding across emerging markets, where your insights will directly influence how millions access life-changing obesity treatments!
Your new role
As Consumer Insights Senior Manager, you'll architect and lead our regional insights strategy across emerging markets, transforming complex consumer data into clear strategies that drive commercial success in obesity and related therapy areas. This is a unique opportunity to build frameworks from the ground up while pioneering AI-powered solutions that will shape how we understand and serve patients across diverse markets.
Your responsibilities will include:
Developing and implementing a comprehensive Regional Consumer Insights strategy that translates affiliate needs into actionable short-, mid-, and long-term plans aligned with business objectives
Leading qualitative and quantitative research initiatives to decode consumer demographics, behaviors, and preferences across key emerging markets in the obesity space
Designing and launching the "Consumer Insights Obsession" affiliate framework—an end-to-end system that standardizes insight generation, research governance, and decision translation across the region
Building and scaling AI-powered tools to automate insights generation, including social media sentiment analysis and voice-of-consumer solutions that reduce manual reporting and accelerate decision-making
Partnering with cross-functional teams across marketing, business development, and customer engagement to ensure consumer insights drive campaigns, product strategies, and commercial decisions
Acting as Regional Consumer Insights Champion, representing emerging markets in global governance forums while ensuring enterprise insights reach local affiliates
Managing vendor relationships with approved market research agencies, panels, and data providers to ensure quality and consistency across the region
Your new department
This role will be part of Emerging Markets, based in one of our regional office hubs: Warsaw, Istanbul, Copenhagen, or Zurich. Corporate Affairs in Novo Nordisk Emerging Markets plays a pivotal role bringing the insights and analytics, take best decisions and shaping the company’s reputation by enabling sustainability projects and driving a strategical communication agenda. In this role, you will play a key role in a dynamic environment where consumer insights directly shape how we bring obesity treatments to diverse populations. Your work will bridge regional strategy and local execution, ensuring every market decision is grounded in deep consumer understanding and positioned for maximum impact.
Your skills & qualifications
We're looking for a strategic thinker who combines analytical rigor with the ability to translate insights into action across diverse stakeholders and markets. You'll bring:
8+ years of progressive experience in FMCG or Consumer Health required; consumer insights, market research, or commercial marketing roles, with demonstrated success in leading data-driven strategic initiatives
Proven track record of developing and implementing insights strategies that have directly influenced commercial decisions and marketing campaigns
Strong expertise in both qualitative and quantitative research methodologies, with the ability to design studies that answer complex business questions across diverse consumer segments
Experience managing cross-functional stakeholder relationships and translating research findings into compelling narratives that drive alignment and action at senior levels
Bachelor’s degree in marketing, Business Administration, or related field (master’s degree preferred)
Exceptional analytical capabilities combined with strategic thinking, you see patterns in data and understand their business implications
Demonstrated ability to build frameworks, processes, or systems that improve how organizations operate
Familiarity with AI-powered analytics tools and a curiosity to pilot innovative solutions in insights generation
Strong commercial acumen with understanding of P&L implications and ROI measurement
Working at Novo Nordisk
Every day we seek solutions that defeat serious chronic diseases. To do this, we approach our work with determination, constant curiosity, and a commitment to finding better ways forward. For over 100 years, this dedication has driven us to build a company focused on lasting change for long-term health. One where diverse thinking, shared purpose and mutual respect come together to create extraordinary results. When you join us, you're not just starting a job – you're becoming part of a story that spans generations.
What we offer
There is, of course, more on offer here than the uniqueness of our culture and the extraordinary results we produce. Being part of a global healthcare company means opportunities to learn and develop are all around us, while our benefits are designed with your career and life stage in mind. As we expand our obesity portfolio across emerging markets, you'll have the opportunity to shape new ways of working and leave a lasting impact on how we understand and serve consumers globally.
Impostato 1 mesi fa