Netherlands, AMSTERDAM
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Trade Marketing Manager Sales Ataşehir Full-time Türkiye
Job Description
Role Purpose
Drive sustainable and profitable growth by shaping and executing trade marketing, growth and commercial business development initiatives across channels. The role combines strategic planning, data-driven insights and cross-functional execution to unlock growth opportunities, optimize commercial performance and strengthen go-to-market effectiveness.
Qualifications
Key Responsibilities - Drive trade marketing initiatives across key sales channels, delivering best-in-class field execution while maximizing in-store visibility and shopper engagement. - Identify and unlock growth opportunities through data-driven and field-oriented commercial insights, including feasibility studies and post-analysis for the existing portfolio, NPDs, alternative channels and new business models. - Design and implement commercial, channel and go-to-market strategies in close collaboration with Sales Teams, Marketing, E-commerce, Operations and Finance teams. - Drive business development and strategic projects, including market entry, channel expansion, pricing, RGM and operational efficiency initiatives. - Manage cross-functional projects end-to-end: business case creation, financial modeling, KPI definition, execution and impact assessment. - Translate insights into clear strategic narratives, supporting Leadership management decision-making with structured analysis and recommendations. - Monitor e-commerce and omnichannel performance, identifying opportunities to improve growth, profitability and shopper experience. - Act as a key stakeholder manager, aligning local priorities with regional/global frameworks and ensuring strong execution discipline.
Capabilities & Experience - Minimum BA-BS, Master's degree is welcomed. - 8+ years of experience in Trade Marketing, Growth, Business Development, Sales Strategy, or Revenue Management, preferably ...
Publié Il y a 4 jour(s)