Top of Minds EN Strategic Data Driven Marketing Manager - Marketing - Consumer - Amsterdam - 2428 views This vacancy has been filled. Go to the Heineken brandpage By 2021 Heineken wants to reach fifty percent of beer and cider drinkers around the world directly with individualized communication: the right message, at the right time, in the right place and at scale. Individual Data Driven Marketing (IDDM) is the company's key to success. The Strategic Data Driven Marketing Manager brings IDDM to all geographies and local markets. He/she convinces, coaches and enables local teams to optimally leverage IDDM, engaging and exciting local customers from Tokyo to Buenos Aires and from Cape Town to San Francisco. About Heineken Almost everyone on earth would recognize the iconic green bottle with the red star. That's because Heineken's products are available in 180 different countries, the company engages in major partnerships with Formula 1 and UEFA Champions League, and its beers starred in the legendary 007 film series. Being the worldwide brewing leader for the past 150 years ranks Heineken among the biggest global brands ever. One of the unique attributes of Heineken as an organization is its highly decentralized set-up. The company consists of 74 operating companies (opco's). Each opco is run as a separate entity with high degrees of autonomy. It allows Heineken to be fully on top of local trends and navigate cultural preferences effectively, resulting in great products and exciting campaigns that surprise and animate customers all over the world. Heineken is currently working on ways to digitally connect with fans on a brand new and more sophisticated level, optimally leveraging their carefully constructed brand awareness and premium brand identity. The company is shifting focus from mass communication to individual data driven marketing (IDDM). Through IDDM Heineken delivers relevant individualized content that entertains a...

Top of Minds EN Global Customer & Shopper Marketing Manager - Marketing - Consumer - Amsterdam - Minimum of 7 years' experience - 905 views This vacancy has been filled. Go to the HOYA brandpage Requirements* - 7+ years of experience - In Customer & Shopper Marketing (local and global) - Excellent communication skills - Commercial mindset - Analytical - Hands-on * Research shows that while male candidates feel confident enough to apply when they meet about 60% of the requirements, female candidates only apply when they tick every box. So if this role has your name on it, but you're not sure about the criteria, we still want to hear from you. Download full job spec HOYA is one of the world's largest manufacturers of eyeglass lenses. In the upcoming years, the company aims to solidify its position as a trusted partner for clients - mostly opticians and retail chains - while working closely with customers to further expand the category. The Global Customer & Shopper Marketing Manager will embed this new customer-oriented approach within the organization. About HOYA Many eyeglass wearers have HOYA lenses, often without being aware of it. This aligns with the humble, no-nonsense culture of the Japanese-origin company, where product and quality take precedence. With their vast wealth of knowledge and expertise, HOYA provides eye care specialists with the necessary support to deliver the best eye care and service to their customers and patients. For over eighty years, the company has been dedicated to safeguarding and assisting eyeglass wearers throughout their lives. HOYA employs over 35,000 people worldwide, operating in 160 offices and subsidiaries. Around 150 employees are based at the company's global hub in Amsterdam. Customer & Shopper Marketing Team The newly established Global Customer & Shopper Marketing team plays a pivotal role in HOYA's ongoing pursuit of maintaining its leadership position in eye care. This team ...

Stagiair Commercieel Online Marketing Manager 40 uur Meppel (Nabij Zwolle) Bij GMU ontwikkelen we baanbrekende schaalbare SaaS oplossingen die het verschil maken voor e-commerce ondernemers. Onze missie? Webshops wereldwijd helpen op een betrouwbare en voorspelbare wijze de winstgevend te optimaliseren middels Google Shopping , datafeeds en campagnes volledig te automatiseren via ons eigen platform & app. Jouw nieuwe uitdaging Van lead naar trouwe klant. Wij genereren momenteel gemiddeld 300 nieuwe, warme leads per maand via onze vier cruciale kanalen: Google Ads Google Analytics Meta Ads SEO Het is jouw uitdaging om de volledige verantwoordelijkheid te nemen voor het converteren van deze maandelijkse leads naar duurzame partnerships. Je bent de brug tussen marketing en sales en zorgt voor maximale ROI op onze investeringen. Wat je gaat doen At GMU, you'll work on two core pillars of our technology: Je bent commercieel verantwoordelijk voor de twee kernpijlers van onze technologie Business Analytics App Gratis revolutionaire bedrijfsintelligentie voor elke online ondernemer. - Gemakkelijk gegenereerde bedrijfsanalyses en duidelijke inzichten voor winstgevende groei - Doorlopende duidelijkheid over je ROI-voortgang, waardoor je met vertrouwen geïnformeerde beslissingen kunt nemen - Toegang tot uitgebreide inzichten, altijd en overal, om de concurrentie een stap voor te blijven - Diepgaande klantanalyse: volg zowel nieuwe als bestaande klanten met gedetailleerde statistieken Martech Automation Software - Help mee de motor achter 900% ROI op te bouwen Om deze uitzonderlijke resultaten mogelijk te maken, ontwikkelen we onze eigen Marketing Technology Software (Martech Automatisering). Een Beslissingshiërarchie (Decision Engine): Dynamische beslissingsregels worden hier toegepast. Ze bepalen automatisch waar en hoe budgetten worden toegewezen voor maximale groei. Feed Automatisering Systemen: GMU = Sfe...

Als commercieel medewerker marketing & sales ontwikkel je marketingstrategieën en bouw je klantrelaties op in de industriële sector. Je zorgt voor meer naamsbekendheid en optimaliseert de diensten.

Dagelijks plan je prospectieafspraken, voer je salesgesprekken en zet je marketingcampagnes op. Je analyseert markttrends en klantbehoeften.

Klaar om ons team te versterken met jouw commerciële flair? Solliciteer nu en laat ons weten waarom jij de perfecte kandidaat bent!

• Kennis van social media
• Taalvaardigheid: Engels, Frans en Nederlands
• Pluspunt: ervaring in de industriële schoonmaaksector

Our client is a key player in the retail sector, specializing in beauty and lifestyle products. With a strong presence across Belgium, the company operates distinct brands, offering a wide range of products from mass-market essentials to premium beauty items.

This is a family-owned business with an entrepreneurial culture, where initiative and solution-oriented ideas are highly valued. The structure fosters team collaboration and encourages employees to be proactive and innovative.

Jobomschrijving

The Marketing Manager is responsible for implementing the local marketing strategy for the brands in the portfolio distributed in selective perfumery (April FraBelux). They adapt international guidelines to the specificities of the market, manage product launches, develop trade and digital activations, and maximize brand visibility across the network. The role requires close collaboration with the headquarters, sales teams, purchasing and Supply Chain teams, as well as external partners (agencies, etc.).

Main Responsibilities:

1. Adapting the Marketing Strategy to Local Specificities

• Translate global marketing strategies provided by partner brands into activation plans tailored to the local market.
• Monitor market and competitive analyses to identify growth opportunities and areas of optimization.
• Ensure brand positioning consistency within the selective distribution channel.

1. Brand Portfolio Management

• Lead the marketing calendar of launches and key moments for the entire brand portfolio.
• Track sell-in/sell-out performance and the ROI of implemented plans, recommending corrective actions when needed.
• Coordinate visibility needs, training, assortments, and merchandising for each brand.

1. Trade Marketing & Retail Activation

• Develop 360 activation plans: POS materials, B&M operations, animations, sampling, gifting sets, CRM initiatives, and e-commerce support.
• Ensure flawless execution in stores by working closely with sales, the training coach, and the Visual Merchandiser.
• Negotiate and optimize media space across various supports (catalogs, window displays, homepage, newsletters).

1. Digital & Influencer Development

• Deploy local digital activations: social media, co-branded campaigns, partnerships, e-retail.
• Manage relationships with digital and influencer agencies to maximize brand visibility.
• Adapt or produce digital content while respecting international guidelines.

1. Coordination with Headquarters and Partners

• Serve as the key point of contact between international brands and the local market.
• Manage information flows: guidelines, marketing tools, new concepts, forecasts, and reports.
• Present results and opportunities to brand partners with a focus on mutual growth.

1. Budget Management & Analysis

• Build and monitor marketing budgets per brand and per action for the retailer.
• Measure the effectiveness of activations (ROI, retail and digital KPIs) and propose optimizations.
• Prepare marketing forecasts (launches, animations, promotional stock).

• Master's degree (Marketing, Business, Luxury).
• 4-7 years of experience in marketing or trade marketing, ideally in beauty or selective distribution.
• Strong knowledge of selective perfumery and retailer operations.
• Mastery of trade marketing, retail dynamics, and e-retail.
• Strong comfort with data analysis (sell-out, panels, digital KPIs).
• Ability to manage multiple brands with diverse identities.
• Strong sense of detail and luxury standards.
• Excellent project management and cross-team coordination skills.
• Results-driven mindset and strong commercial acumen.
• Creativity, autonomy, and adaptability.
• Excellent communication skills.
• Fluent English (daily interaction with suppliers) and French.

The Marketing Manager is responsible for implementing the local marketing strategy for the brands in the portfolio distributed in selective perfumery (April FraBelux). They adapt international guidelines to the specificities of the market, manage product launches, develop trade and digital activations, and maximize brand visibility across the network. The role requires close collaboration with the headquarters, sales teams, purchasing and Supply Chain teams, as well as external partners (agencies, etc.).

Main Responsibilities:

Adapting the Marketing Strategy to Local Specificities

• Translate global marketing strategies provided by partner brands into activation plans tailored to the local market.
• Monitor market and competitive analyses to identify growth opportunities and areas of optimization.
• Ensure brand positioning consistency within the selective distribution channel.

Brand Portfolio Management

• Lead the marketing calendar of launches and key moments for the entire brand portfolio.
• Track sell-in/sell-out performance and the ROI of implemented plans, recommending corrective actions when needed.
• Coordinate visibility needs, training, assortments, and merchandising for each brand.

Trade Marketing & Retail Activation

• Develop 360° activation plans: POS materials, B&M operations, animations, sampling, gifting sets, CRM initiatives, and e-commerce support.
• Ensure flawless execution in stores by working closely with sales, the training coach, and the Visual Merchandiser.
• Negotiate and optimize media space across various supports (catalogs, window displays, homepage, newsletters).

Digital & Influencer Development

• Deploy local digital activations: social media, co-branded campaigns, partnerships, e-retail.
• Manage relationships with digital and influencer agencies to maximize brand visibility.
• Adapt or produce digital content while respecting international guidelines.

Coordination with Headquarters and Partners

• Serve as the key point of contact between international brands and the local market.
• Manage information flows: guidelines, marketing tools, new concepts, forecasts, and reports.
• Present results and opportunities to brand partners with a focus on mutual growth.

Budget Management & Analysis

• Build and monitor marketing budgets per brand and per action for the retailer.
• Measure the effectiveness of activations (ROI, retail and digital KPIs) and propose optimizations.
• Prepare marketing forecasts (launches, animations, promotional stock).

• Master's degree (Marketing, Business, Luxury).
• 4-7 years of experience in marketing or trade marketing, ideally in beauty or selective distribution.
• Strong knowledge of selective perfumery and retailer operations.
• Mastery of trade marketing, retail dynamics, and e-retail.
• Strong comfort with data analysis (sell-out, panels, digital KPIs).
• Ability to manage multiple brands with diverse identities.
• Strong sense of detail and luxury standards.
• Excellent project management and cross-team coordination skills.
• Results-driven mindset and strong commercial acumen.
• Creativity, autonomy, and adaptability.
• Excellent communication skills.
• Fluent English (daily interaction with suppliers) and French.

The Marketing Manager is responsible for implementing the local marketing strategy for the brands in the portfolio distributed in selective perfumery (April FraBelux). They adapt international guidelines to the specificities of the market, manage product launches, develop trade and digital activations, and maximize brand visibility across the network. The role requires close collaboration with the headquarters, sales teams, purchasing and Supply Chain teams, as well as external partners (agencies, etc.).

Main Responsibilities:

Adapting the Marketing Strategy to Local Specificities

• Translate global marketing strategies provided by partner brands into activation plans tailored to the local market.
• Monitor market and competitive analyses to identify growth opportunities and areas of optimization.
• Ensure brand positioning consistency within the selective distribution channel.

Brand Portfolio Management

• Lead the marketing calendar of launches and key moments for the entire brand portfolio.
• Track sell-in/sell-out performance and the ROI of implemented plans, recommending corrective actions when needed.
• Coordinate visibility needs, training, assortments, and merchandising for each brand.

Trade Marketing & Retail Activation

• Develop 360° activation plans: POS materials, B&M operations, animations, sampling, gifting sets, CRM initiatives, and e-commerce support.
• Ensure flawless execution in stores by working closely with sales, the training coach, and the Visual Merchandiser.
• Negotiate and optimize media space across various supports (catalogs, window displays, homepage, newsletters).

Digital & Influencer Development

• Deploy local digital activations: social media, co-branded campaigns, partnerships, e-retail.
• Manage relationships with digital and influencer agencies to maximize brand visibility.
• Adapt or produce digital content while respecting international guidelines.

Coordination with Headquarters and Partners

• Serve as the key point of contact between international brands and the local market.
• Manage information flows: guidelines, marketing tools, new concepts, forecasts, and reports.
• Present results and opportunities to brand partners with a focus on mutual growth.

Budget Management & Analysis

• Build and monitor marketing budgets per brand and per action for the retailer.
• Measure the effectiveness of activations (ROI, retail and digital KPIs) and propose optimizations.
• Prepare marketing forecasts (launches, animations, promotional stock).

• Master's degree (Marketing, Business, Luxury).
• 4-7 years of experience in marketing or trade marketing, ideally in beauty or selective distribution.
• Strong knowledge of selective perfumery and retailer operations.
• Mastery of trade marketing, retail dynamics, and e-retail.
• Strong comfort with data analysis (sell-out, panels, digital KPIs).
• Ability to manage multiple brands with diverse identities.
• Strong sense of detail and luxury standards.
• Excellent project management and cross-team coordination skills.
• Results-driven mindset and strong commercial acumen.
• Creativity, autonomy, and adaptability.
• Excellent communication skills.
• Fluent English (daily interaction with suppliers) and French.

'; © DynamicFrameworks - Elite ThemeForest . CV Recruits Sales & marketing support - Hengelo Prev 0 27 november 2025 Sales & marketing support - Hengelo Wij zijn op zoek naar een sales en marketing support specialist voor Waste Vision. In deze organisatie speelt communicatie een cruciale rol in groei, klantvertrouwen en het zichtbaar maken van onze duurzame ambities. Tussen commerciële kansen, technische oplossingen en innovatieve projecten ligt een rol die vraagt om scherpte, taalgevoel en energie voor het team. Scherp en alert in het nabellen van offertes en proactief meedenkend in de ondersteuning van het sales team breng je als ondersteunend onderdeel van het salesteam én partner voor marketing structuur, accuratesse en overtuigende schriftelijke communicatie. Van ijzersterke offertes en tenderdocumenten tot krachtige marketingcontent en duidelijke brochures: jouw werk geeft onze boodschap een professionele stem en helpt het team commerciële impact te maken. Wat ga je doen: In deze zelfstandige, brede functie ben jij de verbindende schakel tussen sales, marketing en andere interne afdelingen. Je ondersteunt accountmanagers, denkt actief mee met marketinginitiatieven en pakt communicatieve en commerciële taken proactief op. Sales & Tender Support - Offertes opstellen, nauwkeurig controleren en tijdig opvolgen. - Proactief en daadkrachtig bellen om offertes na te bellen en alles administratief goed te documenteren voor optimale ondersteuning van sales en commerciële opvolging. - CRM-gegevens actueel houden en zorgen voor een gestructureerde administratie. - Accountmanagers ondersteunen met commerciële en organisatorische werkzaamheden. - Input van collega's ophalen en bewaken dat informatie volledig, correct en tijdig wordt aangeleverd. - Meedenken over verbeteringen in salesprocessen, efficiëntie en klantgerichtheid. - Schrijven en voorbereiden van aanbestedingen en tenderdocumenten. Marketing & Conte...

Wil je onderdeel zijn van een enthousiast en creatief team bij een snelgroeiende startup die zich voorbereidt op de volgende groeifase? Dan zoeken wij jou! Bij Vloto zijn we op zoek naar een stagiair die klantgericht denkt, creatief is met content en graag bijdraagt aan een duurzame toekomst. Jouw inzichten en ideeën hebben directe invloed op onze klantbeleving en merkgroei. Over Vloto Vloto is een snelgroeiende startup die vooroploopt in de transformatie van gedeelde mobiliteit. We bieden premium elektrische deelauto's aan in meerdere steden in Nederland, waaronder Amsterdam. Onze missie is om gedeeld vervoer toegankelijk te maken voor iedereen door duurzame mobiliteitsopties te introduceren binnen lokale communities. Met onze eigen app en slimme technologie bieden we een naadloze gebruikerservaring. Ons huidige aanbod omvat deelauto's en -boten, maar we staan aan het begin van een grote uitbreiding naar nieuwe klantsegmenten en vervoersopties. Binnenkort breiden we flink uit in de grote steden, met focus op elektrische deelauto's. Toekomstvisie Al meer dan drie jaar ontwikkelt Vloto zijn unieke, gemeenschapsgerichte concept voor gedeelde mobiliteit. Vanuit ons testgebied in de wijk De Krijgsman (Muiden) hebben we een solide basis opgebouwd en breiden we dit jaar uit naar veel nieuwe gebieden. Onze ambitie: mobiliteit transformeren, nationaal en internationaal. Jouw rol als stagiair Customer Success & Content Marketing Als stagiair draai je volwaardig mee in ons team en ben je de brug tussen klant, team en merk. Je werkt nauw samen met verschillende afdelingen om onze klantbeleving te optimaliseren en onze online aanwezigheid te versterken. Daarnaast krijg je ruimte om een eigen onderzoeksproject te formuleren en uit te voeren, bijvoorbeeld over klanttevredenheid, merkbeleving of de effectiviteit van onze communicatiekanalen. Jouw verantwoordelijkheden Customer success Verwerken van klantverzoeken via e-mail, chat en telef...

L.verweij@haystackpeople.nl Amsterdam Vast 70k Javascript, Angular Angular developer | Full service marketing Working for a full service customer engagement solution? What do they do? If you want to work for an employer to be proud of, then read on! This approachable organization is part of the market leader in the field of marketing technology. By merging with 6 other organizations, they have emerged as the European superpower, sending more than 15 billion messages per year! As you can imagine as a developer, this requires a solid foundation. So what does our client do as part of the group? They create the technology behind the domains of webcare, messaging, chatbots, media monitoring and data analytics. They build easily accessible solutions to generate as much engagement as possible between customers and organizations. As such, they have already helped more than 1,400 customers from B2B to B2C! With their SaaS, they are the only all-in-one solution in the Netherlands. It doesn't just stop at offering the software, but also with generating data. Through this data, strategic business processes can be changed and sales can be increased. So important piece of software! What will you be doing? Because they want to scale up the products, they need extra hands in the field of data visualization, among other things. Because of the different products they have, your work is nice and diverse, because you will be working on the front end of all SaaS products. You will contribute to the mission of connecting customers and organizations to the maximum extent possible. This team works in a nice flat culture with a "we can do" mentality. This motivates you to provide your own input and ideas and creates freedom and responsibility in your work. What will you be working on? - Working closely with the designer and PO to define specifications of new features - Implementing the features - Writing tests to check the implementations ...