Deutsche Lufthansa AG
Germany, Frankfurt am Main
The Group Brand Strategy & Brand Management team drives four key strategic topics: 1) Brand Strategy & Brand Measurement 2) Brand Management 3) Design & Visual Identity Development 4) Premium Project.
- Drive the design strategic development of the Lufthansa Group’s brand identity and corporate design system
- Define and maintain global corporate design standards and guidelines for Group brands in a multibrand environment
- Translate brand principles into scalable applications across digital, product, spatial and Group-wide touchpoints
- Establish tools, templates and processes to ensure correct and efficient design implementation
- Serve as central contact for brand and design inquiries and steer external agencies
- Guide cross‑Group branding and design initiatives collaborating closely with various stakeholders
- Ensure brand compliance in new initiatives and partnerships
- Manage Design Management Platforms, and evolve key brand applications and future design standards
Ihr Profil:
Please send your application and CV in English only.
- Degree in graphic, media or communication design plus several years in corporate or international agency environments, ideally with global brands
- Ability to translate brand strategy into scalable design systems and holistic visual identities
- Proven experience in developing and implementing visual brand identities and explaining design decisions in a business context
- Excellent skills in Adobe Creative Suite, Figma and MS Office
- Strong sense for typography, imagery, color and integrated design
- Experience in managing branding projects and stakeholders
- Structured, resilient, solution‑oriented
- Fluent business English
Publié Il y a 2 jour(s)